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Driving Predictable Revenue Through Demand Generation
If you are in Atlanta and utilizing Marketing Automation or considering it for your organization, plan to attend the next Atlanta Interactive Marketing Association (AiMA) event. On May 28th we'll learn...
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Improving Lead Generation Using Your Company Blog
If you’re looking to increase your company’s digital presence and lead generation, one place to spend time auditing is your company’s blog. Does your blog do a good job of answering questions your...
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Marketing Automation Success: Mediacurrent's Case Study for Organizing...
Over the last year at Mediacurrent, we’ve had a major shift in how we implement, strategize, and work with marketing campaigns. This has translated to a significant increase in website visitors, leads,...
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Upcoming Webinar: Improve the ROI of Your Drupal Site
Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or...
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New eBook: The Lead Generation Playbook
Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. Combine pressure to find the most qualified prospects with the ever increasing...
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Infographic: Business Blogging Made Easy
Recently, I wrote a blog about building your personal brand, but now it’s time to delve a little deeper. When individuals and businesses alike are developing their brand, a good bit of time needs to be...
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Introducing our Updated Buyer Persona eBook
Picture a world where you really understand your ideal customer profile (aka Buyer Personas). You would know their behaviors, how they think, and why they make buying decisions. And with that...
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Meet our Strategy Team: Beth Davenport
As you know, Mediacurrent's mission is: "We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results they need." What you may not know is that a...
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Meet our Strategy Team: Jen Slemp
Welcome back to our new series introducing our Strategy team. Last week, we heard from Beth Davenport, Senior Digital Strategist, about the importance of content strategy to your brand story. This week...
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Personalization: The "Hey Joe" Experience
No really, this just was not how I planned to start this post. I was going to drone on about the small town I grew up in and how we all knew of each other etc. How that upbringing had put a lens on how...
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